Service by Design

About Service by Design

Approximately 80% of the UK economy comprises services. Even manufacturers require a service-wrap. All organisations should recognise that they have a service to deliver. That means that this process can be applied to all types of organisations.

We can all remember a bad service experience!

Consumers are increasingly aware of service and so it is becoming more important and even a point of differentiation for organisations. Taking time to reflect on the service or service-wrap that the organisation delivers in a systematic way is a sound investment. The University's Innovation Mentors act as critical friends helping organisations do this.

The Birmingham City University Service by Design programme, co-developed with Engine Group, a leading service design agency, was originally funded by the Higher Education Funding Council for England (HEFCE). The programme aimed to raise awareness of the potential for a service design approach to improve process effectiveness and business opportunities in the public, not for profit and private sectors.

The objectives of Service by Design are two-fold:

1. To raise awareness and demand in organisations in all sectors in reviewing and improving their offering to external clients.
2. To build capacity and capability within Birmingham City University to develop strategic relationships with companies, voluntary and public sector organisations through the Service by Design engagement approach.